We now have the ability to customize both the logo and the image for the local business structured data, in most cases “Auto Dealer” Schema. Go to Dealer Info>SEO and you will see an option for linked data schema logo and linked data schema image. You can now copy urls to those two items to properly output them. If no image or logo is provided we will default to the manufacturer logo, because these images are both required for proper local business structured data an image MUST be provided. Eventually these images will most likely populate the Rich Cards, which we are already seeing in use for other businesses utilizing proper structured data.
You can see the output here: https://search.google.com/structured-data/testing-tool#url=http%3A%2F%2Fwww.bmwoffreeport.com%2F%3F123
And below is the CMS location:
